Search Engine Optimization Services For Your Local Business
Key Service Features
“92% of searchers select businesses on the first page of local search results.” Source – SEO Tribunal
What is Local SEO?
Local Search Engine Optimization is all about ensuring that customers in the areas you serve can find your business online via search engines.
This is done by optimizing your site to rank higher in the SERPs (Search Engine Result Pages) for search terms that not only align to your business, but also have local intent.
Localized searches consider three factors:
- Relevance – How well your business matches what the searcher is looking for.
- Proximity – The distance between the local searcher and your business.
- Prominence – Popularity. How well known your business is.
Why is Local SEO Important?
Visitors from search engines are highly targeted and have a high conversion rate.
By implementing an effective local SEO strategy, you will get your business in front of more customers by ranking for local search queries.
A common flow your prospective customers will take is:
- Search for a local business (e.g “Dentist in <city name> ” or “Sushi near me”).
- Pick a business in the top three that has great reviews and a good looking website.
- Make a call or visit the business.
Nowadays, a solid online presence will give you an edge over the competition.
Let's Get Your Business into the Google Map Pack
Also known as the Local 3-Pack or Snack Pack, these top three results are what searchers click most which means more customers for you!
It all starts with a site audit which we provide for free, no strings attached.
Enter your email and website address below. Click Request My Report. We will provide a report within 48 hours.
Don’t have a website? Feel free to contact us. We can help out.
Frequently Asked Questions
We recommend you submit a request for a free SEO report. You can do that by clicking here. Once that is done, we will begin working with you to map out budget, strategy and document goals and KPIs.
We cannot guarantee a #1 ranking in the search engines.
Absolutely! GMB listings are the #1 ranking factor for the local map pack and #4 ranking factor for localized organic rankings. A well optimized and properly setup GMB listing will set you apart from the competition.
NAP stands for Name, Address, Phone. A NAP citation is this information listed in a directory (think GMB, Yelp, Facebook, etc). The more your NAP appears in directories in a consistent format, the more Google trusts your identity and location. You may also see references to NAPW which is Name, Address, Phone and Website.
The Map Pack (or Local 3 Pack or Snack Pack) is the top three map listings when searching for a local business using Google. These top three spots are highly competitive as most searchers tend to select one of these three results to do business with.
We specialize in optimizing your content. Searchers are specifically looking for authoritative content that are written by experts (you!). Of course, we can optimize it to be search engine friendly and apply effective copywriting techniques to make the information easier to consume.
Yes, local SEO is a long term strategy that you need to consistently work on. The main push happens in the first three months. This is when the whole website is optimized and the majority of NAP citations are built. Building on this, you want to consistently build NAP citations and perform outreach to be featured on local websites and obtain relevant backlinks. Marketing your business never stops 🙂
You most definitely can! The caveat is that there is a lot to learn, it’s constantly changing and there are many paid tools that should be leveraged to achieve the best results for your business. Time is money and most of the time there is better ROI by hiring a knowledgeable Local SEO company.